DISCIPLINE 06 LIVE BRAND EXPERIENCES

Brand
Activation.

Step into a pink universe.

A vibrant pop-up for Kiehl’s Vietnam’s 1CC Collashot Plump Serum. Bespoke touchpoints. Seamless activation zones. Unforgettable guest energy.

Create your next experience
01 / FEATURED EXPERIENCE

GazeFi × Kiehl’s Vietnam

1CC COLLASHOT PLUMP SERUM · POP-UP EXPERIENCE

THE EXPERIENCE, REIMAGINED

A pink universe.
Made unforgettable.

A vibrant pink universe, filled with KOLs and the energy of our guests. Looking back on the pop-up experience for Kiehl’s Vietnam’s new 1CC Collashot Plump Serum, the GazeFi team is proud to have brought this milestone to life.

From every bespoke touchpoint to seamlessly connected activation zones, each detail was shaped by our passion for the craft, with one purpose: to create an exceptional experience for every guest.

Thank you, Kiehl’s Vietnam, for trusting GazeFi as your partner. Join us as we relive the unforgettable moments and emotions of the day.

View the original GazeFi recap on Facebook, opens in a new tab
GAZEFI × KIEHL’S VIETNAM

The pink universe, in motion.

1CC Collashot Plump Serum · A GazeFi pop-up experience

Watch on Facebook ↗, opens in a new tab
1.2M+
Direct Consumer Touchpoints

Meaningful in-person engagements that spark viral word-of-mouth.

98%
Brand Recall Rate

Sensory experiential design proven to drive memorable brand affinity.

63
Provinces Reached in Roadshows

Nationwide logistical coverage and local permit execution.

Sensory Architecture

Transforming Foot Traffic into Brand Obsession

From 3D spatial engineering and mall authority compliance to bespoke architectural builds and VIP hostess orchestration across Vietnam.

Retail Pop-Up

Experiential Pop-Up Stores

Custom temporary architectural installations in premier retail centers with interactive touchpoints, photoluminescent corridors, and sampling bars.

Atrium Staging

Mega-Mall Atrium Takeovers

High-footfall central atrium transformations at Saigon Centre, Takashimaya, Landmark 81, and Lotte Mall West Lake.

Mobile Tour

Nationwide Product Roadshows

Multi-province mobile brand roadshows with rapid deployment mechanics, localized engagement strategies, and synchronized logistics.

Tech Immersion

Interactive AR & Sensory Tech

Augmented reality mirrors, real-time diagnostic kiosks, RFID interactive product display plinths, and instant social sharing photo ops.

✦ Experiential Portfolios

Pop-Ups & Pavilions in Action

View All Galleries→
Maison L’Oréal Paris pavilion with a golden Parisian arch, Eiffel Tower installation and red carpet entrance
L’Oréal Paris📍 Vạn Hạnh Mall
Brand Experience · Beauty Activation

Maison L’Oréal Paris

Step inside Maison L’Oréal Paris: an immersive GazeFi brand activation where Parisian architecture meets beauty discovery.

Luminous pink L’Oréal Glycolic Melasyl Lab pop-up and giant serum installation inside Thiso Mall
L’Oréal📍 Thiso Mall
Brand Experience · Pop-up Store

Glycolic Melasyl Lab

Explore the GLYCOLIC MELASYL LAB pop-up store at Thiso Mall, presented for L’Oréal from 14 to 19 June 2025.

6 days14 - 19 June 2025

Ready to launch your next signature brand activation?

Collaborate with GazeFi for 3D spatial pre-visualization, mall authority approvals, and flawless on-site host management.