A GAZEFI BRAND EXPERIENCE
GLYCOLICMELASYLLAB.
A little science.
A whole world of wonder.
An immersive beauty pop-up that brought
the laboratory into everyday life.
IN A NEW
DIMENSION.
Brand experience:
Pop-up Store
- CLIENT
- L’ORÉAL
- BRAND
- GLYCOLIC
- PROJECT
- GLYCOLIC MELASYL LAB
- DATE
- 14 - 19/6/2025
- VENUE
- Thiso Mall
01 / THE EXPERIENCE
SIX DAYS. ONE PINK WORLD.Science, made
unforgettable.
What if a skincare story became a place you could step inside?
At Thiso Mall, the Glycolic Melasyl Lab translated L’Oréal’s beauty universe into a vivid, physical experience. Pink architecture, larger-than-life product displays, and personal discovery brought the brand into focus.
An experience by GazeFiEvery detail.
Part of the story.
From the first glimpse of pink to the smallest product detail, a consistent visual world made the lab instantly recognisable.
A brand becomes
an experience.
A space comes alive through the people inside it. Moments of curiosity, conversation, and discovery gave the Melasyl Lab its energy.
The experience
starts with
the first impression.
A pink welcome to a world of discovery.
04 / THE PHOTO JOURNAL
123 ORIGINAL MOMENTSA world worth
looking closer at.
The space. The details. The people.
Explore the complete project collection.
LET’S CREATE WHAT’S NEXT
Your brand.
A world of possibility.
Turn your vision into a brand experience
people can feel, explore, and remember.