Live celebrity interaction
GAZEFI × L'ORÉAL PARISMain Atrium · Vạn Hạnh Mall, District 10, Ho Chi Minh City (Jan 07 - Jan 11, 2026) · Experiential Mega-Pavilion · Century Heritage Showcase · Celebrity Staging

L'ORÉAL PARIS
SCIENCE MAISON 3.0 · PARISIAN EXCELLENCE, BEAUTY POWERED BY SCIENCE

GazeFi is proud to be the agency behind the design and execution of the entire event experience at L’Oréal Paris Science Maison 3.0 at Vạn Hạnh Mall. From spatial architecture and visitor journeys to interactive personalized testing zones, New Year podcasts, and high-octane celebrity fan meets.

Read the Narrative ↓
STORYTELLING LANGUAGE:
BRAND / CLIENTL’Oréal Paris × Hasaki Beauty
LOCATIONMain Atrium · Vạn Hạnh Mall, District 10, Ho Chi Minh City (Jan 07 - Jan 11, 2026)
FORMATExperiential Mega-Pavilion · Century Heritage Showcase · Celebrity Staging

Parisian Excellence, Beauty Powered by Science.

GazeFi is proud to be the agency behind the design and execution of the entire event experience at L’Oréal Paris Science Maison 3.0 at Vạn Hạnh Mall. From spatial architecture and visitor journeys to interactive personalized testing zones, New Year podcasts, and high-octane celebrity fan meets.

01
ACT I · THE SCIENCE MAISON ARCHITECTURE

A century of French scientific excellence brought to life.

Transforming Vạn Hạnh Mall atrium into an elegant Parisian laboratory house, guests stepped into an immersive architectural realm celebrating 100+ years of beauty innovation.

L’Oréal Paris Science Maison 3.0 main architectural pavilion facade
MAIN SCIENCE MAISON PAVILION · PARISIAN ARCHITECTURAL ATRIUM🔍
L’Oréal Paris century scientific heritage installation
CENTURY SCIENTIFIC HERITAGE & INNOVATION EXHIBIT🔍
Aerial view of high-throughput visitor journey inside Science Maison 3.0
HIGH-THROUGHPUT VISITOR FLOW & SPATIAL PLANNING🔍
02
ACT II · PERSONALIZED SENSORY TOUCHPOINTS

Free skin diagnostics, bespoke makeup layouts & podcast lab.

Visitors enjoyed high-precision skin diagnostics, customized beauty masterclasses with pro artists, and a live broadcast studio for New Year podcast recordings.

Clinical skin analysis and diagnostic stations
CLINICAL SKIN DIAGNOSTICS & 1:1 CONSULTATION PODS🔍
Bespoke makeup layout studio and pro artist styling
BESPOKE MAKEUP STUDIO · FINDING YOUR PERFECT FRENCH LOOK🔍
L’Oréal Paris flagship product showcase with Hasaki partnership
FLAGSHIP PRODUCT HEROES & HASAKI ALLIANCE DISPLAY🔍
03
ACT III · CELEBRITY FERVOR & UNFORGETTABLE ENERGY

All-Star Music Idols & Anh Trai 'Say Hi' star encounters.

The energy reached a fever pitch with consecutive celebrity appearances from the all-star idol trio and the 'Anh Trai Say Hi' stars, drawing massive crowds of fans.

Massive crowd gathering for celebrity meet and greet stage
ELECTRIC CROWD ENERGY · ANH TRAI 'SAY HI' STAR STAGING🔍
Celebrity performance and interactive fan games
LIVE CELEBRITY INTERACTION & EXCLUSIVE REWARDS🔍
Fans capturing photos and celebrating beauty moments
FAN ENTHUSIASM & SOCIAL MOMENT CAPTURE🔍
GazeFi and L’Oréal Paris triumphant event milestone celebration
TRIUMPHANT FINALE · GAZEFI × L'ORÉAL PARIS SCIENCE MAISON 3.0🔍
✦ WITH GRATITUDE

With Gratitude to L’Oréal Paris & Hasaki

GazeFi is honored to have designed and executed the entire experiential realm of Science Maison 3.0 at Vạn Hạnh Mall. Your Vision. Our Creativity.

L'ORÉAL PARIS×HASAKI BEAUTY×GAZEFI EVENTS
✦ YOUR VISION · OUR CREATIVITY

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