shu uemura botanical pavilion
GAZEFI × SHU UEMURA TOKYOHo Chi Minh City · Premium Experiential Gallery · Exclusive VIP Product Launch · Art Scenography · Interactive Discovery

SHU UEMURA
BRIGHTOIL LAUNCHING EVENT · PURITY OF JAPANESE RICE

GazeFi had the honor of accompanying shu uemura to stage an art-filled architectural space celebrating the debut of brightOil - the brand's first cleansing oil crafted for sensitive and post-aesthetic skin with Ishikawa rice lees extract and Vitamin C.

Read the Narrative ↓
STORYTELLING LANGUAGE:
BRAND / CLIENTshu uemura · Tokyo Artistry & Skincare
LOCATIONHo Chi Minh City · Premium Experiential Gallery
FORMATExclusive VIP Product Launch · Art Scenography · Interactive Discovery

Art-filled luxury space inspired by the purity of Japanese rice.

GazeFi had the honor of accompanying shu uemura to stage an art-filled architectural space celebrating the debut of brightOil - the brand's first cleansing oil crafted for sensitive and post-aesthetic skin with Ishikawa rice lees extract and Vitamin C.

01
ACT I · THE PURITY OF JAPANESE RICE

An architectural homage to Ishikawa botanical heritage.

Reflecting the pristine elegance of Japanese rice, GazeFi designed an ethereal gallery blending minimalist Tokyo aesthetics with soft, luminous spatial cues.

shu uemura brightOil main experiential gallery space
MAIN EXPERIENTIAL GALLERY · TOKYO ARTISTRY & PURITY🔍
shu uemura rice essence botanical display and illuminated brand mark
ISHIKAWA RICE LEES SHOWCASE · LUMINOUS BRAND WORLD🔍
02
ACT II · THE BRIGHTOIL SPOTLIGHT

Next-generation cleansing science & radiant Vitamin C.

The centerpiece of the evening: unveiling brightOil, tailored for sensitive and post-procedure skin to unlock an instant radiant glow.

shu uemura brightOil bottle showcase with gold light accents
BRIGHTOIL SPOTLIGHT · NEXT-GEN CLEANSING INNOVATION🔍
Guests and beauty editors testing texture at sensory demonstration bar
TEXTURE TESTING & SENSORY DISCOVERY BAR🔍
03
ACT III · ELEVATED ARTISTRY & SENSORY MOMENTS

Celebrating beauty, glowing radiance, and Japanese mastery.

Beauty influencers, makeup artists, and VIP guests gathered to celebrate shu uemura's latest milestone in a harmonious symphony of art and skincare.

VIP guests engaging with shu uemura brand ambassadors and artists
VIP INTERACTIONS & CELEBRITY BEAUTY CONVERSATIONS🔍
shu uemura closing moments and exquisite stagecraft atmosphere
RADIANT CONCLUSION · GAZEFI × SHU UEMURA🔍
✦ WITH GRATITUDE

With Gratitude to shu uemura Tokyo

GazeFi is honored to have collaborated with shu uemura to craft an immaculate art space celebrating the brightOil launch. Your Vision. Our Creativity.

SHU UEMURA TOKYO×BRIGHTOIL×GAZEFI EVENTS
✦ YOUR VISION · OUR CREATIVITY

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