What services does GazeFi provide?

GazeFi stages corporate summits, brand activations, product reveals, festivals, concerts, galas, weddings, and Living Network 3D immersive experiences with complete in-house strategy, design, film, and live production.

Where does GazeFi operate?

GazeFi is headquartered in Viet Nam and Southeast Asia and produces events throughout Vietnam, Singapore, Thailand, Malaysia, Indonesia, and across the Asia-Pacific region.

When does the GazeFi Building open?

The grand opening of the GazeFi Building is scheduled for August 18, 2026.

How does the GazeFi AI Concierge work?

The GazeFi AI Concierge uses AI to instantly turn prospective client briefs into custom event concepts, signature moments, and staging blueprints.

L’Oréal Paris Elseve Glycolic Gloss launch event and experiential Gloss Lab at AEON Mall Hà Đông by GazeFi

✦ GAZEFI × L'ORÉAL PARIS ELSEVEMain Atrium · AEON Mall Hà Đông, Hanoi, Vietnam (18 - 20/09) · Experiential Beauty Pop-Up · Product Launch · Celebrity Fan Meet

L'ORÉAL PARIS · ELSEVE GLYCOLIC GLOSS
A NEW ERA OF GLASS HAIR · GLYCOLIC GLOSS LAUNCH

GazeFi proudly crafted the experiential launch of the new Elseve Glycolic Gloss haircare line at AEON Mall Hà Đông. Combining breakthrough Glycolic Acid hair science, interactive gloss diagnostic mirrors, and explosive celebrity performances with Captain Boy and Ivan.

Read the Story ↓

STORYTELLING LANGUAGE:

BRAND / CLIENTL’Oréal Paris Vietnam (Elseve Glycolic Gloss)

LOCATIONMain Atrium · AEON Mall Hà Đông, Hanoi, Vietnam (18 - 20/09)

FORMATExperiential Beauty Pop-Up · Product Launch · Celebrity Fan Meet

A New Era of Glass Hair with L’Oréal Paris Elseve Glycolic Gloss.

ACT I · THE GLOSS LAB & ARCHITECTURAL TAKEOVER

Transforming the central atrium into a mirror-gloss pink universe.

Custom engineered with radiant rose-gold gloss elements, reflective mirror surfaces, and futuristic lab aesthetics, welcoming thousands of visitors into L’Oréal Paris's radiant haircare sanctuary.

L’Oréal Paris Elseve Glycolic Gloss main experiential atrium facade at AEON Mall Hà Đông

MAIN EXPERIENTIAL ATRIUM · THE GLYCOLIC GLOSS LAB ARCHITECTURE🔍

Elseve Glycolic Gloss product display and science showcase

ELSEVE GLYCOLIC GLOSS HERO DISPLAY · 200% SHINE SCIENTIFIC FORMULA🔍

High-throughput visitor flow and interior styling zone

IMMERSIVE VISITOR JOURNEY & EXPERT HAIR STYLING BAR🔍

Gloss mirror experience and product testing stations

SIGNATURE GLOSS MIRROR ZONE & INTERACTIVE TOUCHPOINTS🔍

ACT II · GLYCOLIC ACID SCIENCE & MIRROR CHECK-IN

1:1 Hair diagnostics, gloss demonstrations & viral mirror moments.

Visitors experienced the transformative power of Glycolic Acid through live strand demonstrations, personalized hair consultations, and photogenic mirror check-in zones.

1:1 hair diagnostic consultation and personalized haircare routine

1:1 HAIR DIAGNOSTIC STATION · PERSONALIZED GLOSS RITUALS🔍

Hair texture testing and instant gloss mist trial

TEXTURE & SHINE TESTING PODS · INSTANT GLOSS DISCOVERY🔍

Visitor capturing mirror selfies at the interactive photo pod

VIRAL GLOSS MIRROR CHECK-IN · SOCIAL MEDIA BUZZ🔍

Enthusiastic crowd enjoying the L'Oréal Paris Elseve activation

HIGH-ENERGY CROWD ENGAGEMENT · 3 DAYS OF GLOSS AT AEON MALL🔍

Haircare advisors and gift distribution booth

EXPERT ADVISORY BAR & EXCLUSIVE EVENT REWARDS🔍

ACT III · CELEBRITY FERVOR & EXPLOSIVE STAGECRAFT

High-octane live performances and electric fan moments.

The event reached peak excitement as special guests Captain Boy and Ivan took the stage, treating thousands of fans to sensational performances, games, and unforgettable interactions.

Captain Boy and Ivan lighting up the L'Oréal Paris Elseve stage

ELECTRIC STAGE MOMENTS · CAPTAIN BOY & IVAN LIVE AT AEON MALL🔍

Captain Boy dynamic vocal performance on stage

DYNAMIC VOCAL PERFORMANCE & HIGH-OCTANE STAGE ENERGY🔍

Ivan and Captain Boy engaging with cheering fans

INTERACTIVE FAN GAMES & MEMORABLE CELEBRITY MOMENTS🔍

Massive sea of cheering fans filling AEON Mall Hà Đông

SEA OF FANS · ELECTRIFYING CELEBRITY GATHERING🔍

Triumphant finale of L'Oréal Paris Elseve Glycolic Gloss launch

TRIUMPHANT FINALE · A NEW ERA OF GLASS HAIR BY GAZEFI🔍

✦ WITH GRATITUDE

With Gratitude to L’Oréal Paris Vietnam

GazeFi extends our warmest gratitude to L’Oréal Paris for trusting us to design and execute the Elseve Glycolic Gloss launch experience at AEON Mall Hà Đông. Your Vision. Our Creativity.

L'ORÉAL PARIS×ELSEVE GLYCOLIC GLOSS×AEON MALL HÀ ĐÔNG×GAZEFI PRODUCTION HOUSE

✦ INTELLIGENT RECOMMENDATIONS