Crowd participation
GAZEFI × DR.GCocolux Flagship Store, Vietnam (Aug 14 - Aug 16) · Medical Skincare Activation · Product Reveal · Celebrity Meet & Greet

DR.G VIETNAM
K-DERMATOLOGY SCIENCE LAUNCH · MEET & GREET 14 CASPER AT COCOLUX

Partnering with Dr.G for their official Vietnam launch, GazeFi seamlessly translated Korean scientific skincare philosophy into high-touch experiential moments at Cocolux Flagship Store: clinical diagnostic booths, thousands of consumer check-ins, and a high-energy Meet & Greet with 14 Casper.

Read the Narrative ↓
STORYTELLING LANGUAGE:
BRAND / CLIENTDr.G Vietnam × Cocolux Flagship
LOCATIONCocolux Flagship Store, Vietnam (Aug 14 - Aug 16)
FORMATMedical Skincare Activation · Product Reveal · Celebrity Meet & Greet

Korean Medical Dermatology Science brought to life at Cocolux.

Partnering with Dr.G for their official Vietnam launch, GazeFi seamlessly translated Korean scientific skincare philosophy into high-touch experiential moments at Cocolux Flagship Store: clinical diagnostic booths, thousands of consumer check-ins, and a high-energy Meet & Greet with 14 Casper.

01
ACT I · K-DERMA MEDICAL SCENOGRAPHY

Translating medical dermatology into elegant experiential architecture.

GazeFi crafted a clean, clinical yet warm brand sanctuary at Cocolux Flagship Store, establishing instant credibility and brand affinity for Dr.G's grand entry into Vietnam.

Dr.G medical skincare activation booth facade at Cocolux
DR.G FLAGSHIP ACTIVATION BOOTH · CLINICAL DERMATOLOGY ATRIUM🔍
Dr.G flagship product podium and skincare testing counter
HERO PRODUCT PODIUM & KOREAN DERMA-TESTING STATIONS🔍
Spatial visitor journey and store integration at Cocolux
STORE INTEGRATION & HIGH-FLOW CONSUMER JOURNEY🔍
Cocolux flagship store entrance with Dr.G branding
COCOLUX FLAGSHIP ENTRANCE & WELCOME INSTALLATION🔍
02
ACT II · CLINICAL DIAGNOSTICS & INTERACTIVE ENGAGEMENT

Free skin diagnostics, product trials & rewarding consumer challenges.

Thousands of skincare enthusiasts joined hands-on dermatological diagnostics, received tailored skin advice from specialists, and engaged in interactive viral check-in challenges.

1:1 clinical skin diagnostics consultation with specialist
1:1 CLINICAL SKIN DIAGNOSTICS & PERSONALIZED DERMA ADVICE🔍
Consumers testing Dr.G products and checking in
CONSUMER PRODUCT TRIALS & INTERACTIVE VIRAL CHALLENGES🔍
Dr.G product sampling stations and retail conversion flow
HIGH-CONVERSION RETAIL SAMPLING & PROMOTION FLOW🔍
Crowds lining up for Dr.G experience and gifts
HIGH-ENERGY VISITOR FLOW ACROSS 3-DAY ACTIVATION🔍
03
ACT III · MEET & GREET 14 CASPER & CELEBRATION

Electric celebrity energy and unforgettable community connections.

On August 15, the energy peaked with an exclusive Meet & Greet session with Anh Tài 14 Casper, lighting up social media channels and creating lasting emotional resonance for Dr.G.

Anh Tai 14 Casper interacting on stage with fans at Dr.G event
ANH TÀI 14 CASPER LIVE STAGE INTERACTION & MEET & GREET🔍
14 Casper with enthusiastic fans at Cocolux store
MEMORABLE FAN ENCOUNTERS & EXCLUSIVE DR.G REWARDS🔍
Social media check-in moment with 14 Casper and Dr.G
VIRAL SOCIAL MEDIA CONTENT CREATION & MEDIA MOMENTS🔍
GazeFi, Dr.G Vietnam and Cocolux milestone celebration
TRIUMPHANT FINALE · GAZEFI × DR.G × COCOLUX PARTNERSHIP🔍
✦ WITH GRATITUDE

With Gratitude to Dr.G Vietnam & Cocolux

GazeFi is honored to have accompanied Dr.G Vietnam and Cocolux in delivering an unforgettable launch experience. Your Vision. Our Creativity.

DR.G VIETNAM×COCOLUX FLAGSHIP×GAZEFI EVENTS
✦ YOUR VISION · OUR CREATIVITY

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