Cocoon vegan cosmetics
GAZEFI × COCOON VIETNAMMain Atrium · Vạn Hạnh Mall, District 10, Ho Chi Minh City · Experiential Pop-Up · Product Launch · Celebrity Fanclub Event

COCOON VIETNAM
A LOTUS OASIS IN THE HEART OF THE CITY

GazeFi crafted a soothing, vibrant botanical realm at Vạn Hạnh Mall celebrating Cocoon’s Hau Giang Lotus Essence - bringing 100% vegan beauty and fresh radiance to urban skincare.

Read the Narrative ↓
STORYTELLING LANGUAGE:
BRAND / CLIENTCocoon · 100% Vegan Cosmetics
LOCATIONMain Atrium · Vạn Hạnh Mall, District 10, Ho Chi Minh City
FORMATExperiential Pop-Up · Product Launch · Celebrity Fanclub Event

Vietnamese lotus blooming with vitality in the modern city.

GazeFi crafted a soothing, vibrant botanical realm at Vạn Hạnh Mall celebrating Cocoon’s Hau Giang Lotus Essence - bringing 100% vegan beauty and fresh radiance to urban skincare.

01
ACT I · LOTUS OASIS IN THE CITY

A serene botanical sanctuary amid the urban rush.

Transforming the central mall atrium into a lush lotus haven, guests stepped into an immersive green pavilion inspired by Vietnam’s sacred lotus fields.

Cocoon main lotus sanctuary pop-up pavilion at Vạn Hạnh Mall
MAIN LOTUS SANCTUARY · BOTANICAL VEGAN PAVILION🔍
Cocoon architectural lotus display with natural green botanicals and ambient lighting
SIGNATURE LOTUS ARCHITECTURE · SENSORY RECEPTION🔍
Visitors experiencing Cocoon vegan skincare stations
INTERACTIVE VEGAN STATIONS · HANDS-ON DISCOVERY🔍
02
ACT II · THE HAU GIANG LOTUS ESSENCE

Nourishing mist and pure vegan cosmetic science.

Showcasing Cocoon’s signature Hau Giang Lotus Mist, the experiential booths enabled thousands of visitors to test, soothe, and rejuvenate their skin.

Hau Giang Lotus Essence discovery and sampling bar
HAU GIANG LOTUS ESSENCE · SAMPLING & DISCOVERY BAR🔍
Cocoon 100% vegan beauty product showcase and natural ingredients
100% VEGAN COSMETICS · VIETNAMESE BOTANICAL HERITAGE🔍
03
ACT III · CELEBRITY MOMENTS & FANCLUBS

Electrifying encounters with FC Suboi & FC Phương Mỹ Chi.

The event reached its climax with high-energy appearances from FC Suboi, FC Phương Mỹ Chi, and loyal brand advocates who celebrated ethical beauty together.

Crowds and celebrity fanclubs engaging in interactive games and photo opportunities
COMMUNITY & FANCLUBS · FC SUBOI & FC PHƯƠNG MỸ CHI🔍
Exciting minigames and exclusive gift redemption zone
EXCLUSIVE BOTANICAL REWARDS · GIFT REDEMPTION🔍
Cocoon and GazeFi team celebrating a successful event milestone
TRIUMPHANT SUCCESS · GAZEFI × COCOON VIETNAM🔍
✦ WITH GRATITUDE

With Gratitude to Cocoon Vietnam

GazeFi is honored to have accompanied Cocoon in realizing this refreshing botanical oasis at Vạn Hạnh Mall. Thank you for your trust and collaboration.

COCOON VIETNAM×MỸ PHẨM THUẦN CHAY×GAZEFI EVENTS
✦ YOUR VISION · OUR CREATIVITY

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