Nữ Doanh Nhân · Số 03/2009 · Tr. 12 - 13 · Tường Thụy

What GazeFi Promised in March 2009: And What Came True

In March 2009, journalist Tường Thụy of Nữ Doanh Nhân sat down with Managing Director Ms. Nguyễn Thị Bích Thảo to document an ambitious new full-service event agency. Seventeen years later, the third-party record stands as definitive proof of promises delivered.

ARCHIVAL PRINT ARTIFACT · MARCH 2009 SPREAD
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Nữ Doanh Nhân Magazine March 2009 Page 12 featuring Ms. Nguyễn Thị Bích Thảo, Managing Director of GazeFi Events
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Trang 12Page 12: Cover feature & portrait of Ms. Nguyễn Thị Bích Thảo, Managing Director
Nữ Doanh Nhân Magazine March 2009 Page 13 featuring GazeFi Events office and interview continuation
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Trang 13Page 13: GazeFi Events Golden Fish Building office & Olympic Torch Relay recognition
VERBATIM TRANSCRIPT · MARCH 2009Nữ Doanh Nhân · Tr. 12 - 13

THE FINEST GAZE ON YOUR EVENT

Having been founded for more than a year, GazeFi Events, the meaning of "the finest gaze", has really attracted the attention of public because the finest quality requires not only the specialist knowledge, human resource, and experience but also time to assess. Nữ Doanh Nhân had a conversation with Ms. Nguyen Thi Bich Thao - Managing Director of GazeFi Events - about this issue hereafter.

Trang 12

Although GazeFi Events is a rather fresh brand name, what foundation do you build upon?

Although GazeFi Events is a rather fresh brand name, we have experienced more than 10 years in the field of event management. I used to be one of three shareholders of Events Company. Probably, Events was the first event agency recognized as a professional one in Ho Chi Minh City. From the fame of our service over 10 years, we bring some pre-eminent features in GazeFi and confidently introduce to our clients.

“Events was probably the first event agency recognized as a professional one in Ho Chi Minh City.”Ms. Nguyễn Thị Bích Thảo · March 2009
Trang 12

What do clients receive from GazeFi's service as "the finest"?

At present, we are offering 4 services including M.I.C.E, event management, brand activation and PR- sponsorship. For M.I.C.E, we want to create a new market segment by taking advantage of the current M.I.C.E customers and expand to the world wide M.I.C.E clients. In order to make the plan worked out, we gather a team with professionalism, enthusiasm, and creativity for planning, consulting, setting off venues with decoration, providing top quality state of the art by experienced event planning managers to handle all the details so our clients' events are perfectly planned and executed.

After each successful event, we received compliments from our clients such as Toyota, Yara or thanks letter from Ms. Karen P. Capellan - Philippine and Vietnam Regional Marketing Specialist from Lenovo Singapore for the Olympic TorchRelay 2008 in HCMC. Those are precious rewards for us to keep introducing GazeFi to new clients.

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People say that "The labourer is worthy of his hire" to mention that a qualified event should go along with loosening budget. There is no exception in GazeFi Events, isn't it?

It could be seen GazeFi Events as an exception. Our clients could always evaluate effectiveness with their expense through compliment letters or later cooperation. During a project, generating unexpected costs are very often. GazeFi Events is proactively responsible for unexpected costs, and make it easy to our clients. Since GazeFi Events always put our fame and quality of services as the priorities, we honorably receive confidence and appreciation from our clients.

“GazeFi Events is proactively responsible for unexpected costs, and make it easy to our clients.”Ms. Nguyễn Thị Bích Thảo · March 2009
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Your company specializes in organizing important and large scale projects. Would the team members of only 11 be enough to make a good result?

With human resource, this industry pays more attention to quality rather than quantity. In other way, the staff must have "multi-skills", especially the management skill. As our experience, 2 well-managed employees could plan and control a whole event with 50 workers from suppliers such as stage production, sound & lighting, logistics etc.

Moreover, event management requires creativity, good health, negotiation skill, and ability to handle situation. We are so lucky to have such 11 members for GazeFi Events. We encourage them by applying good policy such as flexible working time or creating condition for their advanced learning. Thus, they work passionately and help us bring benefits for clients in each event.

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In the year 2009, we understand that GazeFi will launch other activities besides event management. Could you tell us more about this?

At the moment, we are developing in some more areas. That is GazeFi Fashion - the shopping online channel. The next will be GazeFi Design & Printing, GazeFi Hospitality, GazeFi Veggie (vegetarian restaurant) in USA and M.I.C.E in USA also. With our great effort, we hope to widen the market share of GazeFi in both domestic and oversea markets.

“With our great effort, we hope to widen the market share of GazeFi in both domestic and oversea markets.”Ms. Nguyễn Thị Bích Thảo · March 2009
THE PROVENANCE LEDGER · 17-YEAR RECEIPT

What Was Promised in 2009. What Was Delivered in 2026.

A press clipping is a receipt. Below, the third-party claims recorded by Nữ Doanh Nhân in March 2009 meet the verifiable facts on the ground across GazeFi today.

2009 · PRINT RECORD (NỮ DOANH NHÂN)
2026 · VERIFIED ON THE GROUND
March 2009

A team of 11 multi-skilled specialists managing supplier networks

2026 Reality

GAZEFI Building: A 30-space creative office with 4K simulation suites and AI computing labs

March 2009

Office at Golden Fish Building, 168 Xô Viết Nghệ Tĩnh, Bình Thạnh

2026 Reality

86/20 Thich Quang Duc, Duc Nhuan Ward, Ho Chi Minh City

March 2009

4 core services: M.I.C.E, event management, brand activation, PR & sponsorship

2026 Reality

11 comprehensive service lines from spatial scenography to live AI show control

March 2009

Initial roster: Toyota, Manulife, Yara, Lenovo, Prudential Fund

2026 Reality

35+ global titans: L'Oréal Paris, DECORTÉ, shu uemura, Dr.G, Cocoon, Nordic Naturals

March 2009

Stated ambition: "M.I.C.E in USA also"

2026 Reality

GazeFi LLC established at 254 Chapman Rd Ste 208, Newark, Delaware, USA

March 2009

Stated expansion: GazeFi Design & Printing

2026 Reality

In-house structural fabrication, large-format printing & stage engineering

March 2009

Commended by Lenovo Singapore for the 2008 Olympic Torch Relay in HCMC

2026 Reality

Global 100 - 2026 Winner: Best Full-Service Event Management Company, Vietnam (GPMG UK)

March 2009

The brand name explained: GazeFi means "the finest gaze"

2026 Reality

The living promise seventeen years later: Your Vision. Our Creativity.

Historical note: The 2009 interview also recorded early exploratory plans for lifestyle extensions (GazeFi Fashion, GazeFi Veggie). As the company matured, leadership made the deliberate strategic choice to double down entirely on spatial stagecraft, live brand activations, and large-scale MICE production.

THE BRAND EVOLUTION
2009 Origin Meaning:

“GazeFi: The finest gaze on your event.”

2026 Living Promise:

Your Vision. Our Creativity.

CITATION & ARCHIVAL PROVENANCEAUDIT RECORD
Publication:
Nữ Doanh Nhân Magazine
Issue & Date:
Số 03/2009 (March 2009)
Pagination:
Tr. 12 - 13
Author / Journalist:
Tường Thụy
Interviewee (2009):
Ms. Nguyễn Thị Bích Thảo (Managing Director of GazeFi Events)
Rights & Attribution:
Editorial Attribution

Archived for historical reference and public record. All original print rights belong to Nữ Doanh Nhân.

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