THE FINEST GAZE ON YOUR EVENT
Having been founded for more than a year, GazeFi Events, the meaning of "the finest gaze", has really attracted the attention of public because the finest quality requires not only the specialist knowledge, human resource, and experience but also time to assess. Nữ Doanh Nhân had a conversation with Ms. Nguyen Thi Bich Thao - Managing Director of GazeFi Events - about this issue hereafter.
Although GazeFi Events is a rather fresh brand name, what foundation do you build upon?
Although GazeFi Events is a rather fresh brand name, we have experienced more than 10 years in the field of event management. I used to be one of three shareholders of Events Company. Probably, Events was the first event agency recognized as a professional one in Ho Chi Minh City. From the fame of our service over 10 years, we bring some pre-eminent features in GazeFi and confidently introduce to our clients.
“Events was probably the first event agency recognized as a professional one in Ho Chi Minh City.”Ms. Nguyễn Thị Bích Thảo · March 2009
What do clients receive from GazeFi's service as "the finest"?
At present, we are offering 4 services including M.I.C.E, event management, brand activation and PR- sponsorship. For M.I.C.E, we want to create a new market segment by taking advantage of the current M.I.C.E customers and expand to the world wide M.I.C.E clients. In order to make the plan worked out, we gather a team with professionalism, enthusiasm, and creativity for planning, consulting, setting off venues with decoration, providing top quality state of the art by experienced event planning managers to handle all the details so our clients' events are perfectly planned and executed.
After each successful event, we received compliments from our clients such as Toyota, Yara or thanks letter from Ms. Karen P. Capellan - Philippine and Vietnam Regional Marketing Specialist from Lenovo Singapore for the Olympic TorchRelay 2008 in HCMC. Those are precious rewards for us to keep introducing GazeFi to new clients.
People say that "The labourer is worthy of his hire" to mention that a qualified event should go along with loosening budget. There is no exception in GazeFi Events, isn't it?
It could be seen GazeFi Events as an exception. Our clients could always evaluate effectiveness with their expense through compliment letters or later cooperation. During a project, generating unexpected costs are very often. GazeFi Events is proactively responsible for unexpected costs, and make it easy to our clients. Since GazeFi Events always put our fame and quality of services as the priorities, we honorably receive confidence and appreciation from our clients.
“GazeFi Events is proactively responsible for unexpected costs, and make it easy to our clients.”Ms. Nguyễn Thị Bích Thảo · March 2009
Your company specializes in organizing important and large scale projects. Would the team members of only 11 be enough to make a good result?
With human resource, this industry pays more attention to quality rather than quantity. In other way, the staff must have "multi-skills", especially the management skill. As our experience, 2 well-managed employees could plan and control a whole event with 50 workers from suppliers such as stage production, sound & lighting, logistics etc.
Moreover, event management requires creativity, good health, negotiation skill, and ability to handle situation. We are so lucky to have such 11 members for GazeFi Events. We encourage them by applying good policy such as flexible working time or creating condition for their advanced learning. Thus, they work passionately and help us bring benefits for clients in each event.
In the year 2009, we understand that GazeFi will launch other activities besides event management. Could you tell us more about this?
At the moment, we are developing in some more areas. That is GazeFi Fashion - the shopping online channel. The next will be GazeFi Design & Printing, GazeFi Hospitality, GazeFi Veggie (vegetarian restaurant) in USA and M.I.C.E in USA also. With our great effort, we hope to widen the market share of GazeFi in both domestic and oversea markets.
“With our great effort, we hope to widen the market share of GazeFi in both domestic and oversea markets.”Ms. Nguyễn Thị Bích Thảo · March 2009

